BOSTON CALLING: Marketing

I was the lead street team promoter for Boston Calling Music Festival for four consecutive years. Out of 100+ street team members, I promoted the festival the most effectively through creating strategic posts to engage my followers. By editing my own photographs from the festival to include all relevant information, as well as promoting official posts made on the Boston Calling social media pages, I learned how to maintain a brand’s image, edit photos and videos to fit an aesthetic, create consumer awareness, work both independently and as part of a team, and pay attention to trends in social/visual media. These are just a few examples.